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APPR policy continues to deliver positive outcomes

  • Fraud
  • October 7, 2025

Last year, we worked extensively with industry and the Payment Systems Regulator (PSR) to prepare for, implement, and ensure compliance with, the PSR’s authorised push payment (APP) reimbursement policy from 7 October 2024. The policy established, for the first time, consistent minimum standards for reimbursing victims of APP fraud, adding a further protection that serves to foster trust in digital payments and support the wider UK economy.   

At Pay.UK, we have since continued this collaborative work to support and monitor in-scope payment service providers (PSPs) in complying with the policy and meeting their legal obligations, and sharing industry monitoring data with the PSR to evaluate policy performance. 

Now a year since its implementation, we are pleased to see strong results in key performance areas which have translated into positive, real-world outcomes for end users. 

Key highlights from the last nine months: 

  • £112m was reimbursed to victims – 88% of money lost in eligible scam claims 
  • 84% of consumers’ claims were resolved within 5 days of being raised  
  • 126,000 reimbursable claims were made (about 15% lower than in the previous year’s corresponding time period October 2023 – June 2024). *

 

Chief Strategy and Product Officer, David Crawford, said: “We are pleased to see such strong results across the industry in the first year of the policy that have translated into positive, real-world outcomes for end users. In an evolving financial landscape with an ever-present threat of fraud, we are proud to be part of an industry that has done so much to mitigate the devastating impact of falling victim to financial crime.  

“Industry-wide collaboration has without doubt been key to the policy’s effectiveness this first year. We will continue to work with our regulators, stakeholders and the wider industry to ensure and monitor compliance with the policy to drive further positive outcomes for end users.” 

* Comparison using data from UK Finance half-yearly fraud reports. 

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