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Pay.UK Swoosh

Strategy

Our purpose is to power payments, champion innovation and give the UK choice in how it pays.

Our vision is to be the smartest way to move money, now and in the future.

Our values are that we are transparent, curious, respectful, inclusive and that we constructively challenge.

Our strategic priorities underpin our roadmap for strategy delivery.

Strategic priorities

Our primary responsibility is systemic risk management.

We identify harms across our ecosystem and take an active role in co-ordinating the market to address them.

We facilitate innovation on our systems that benefits our stakeholders and end-users in particular.

We develop products and services ourselves because we are best placed to deliver or they won’t be delivered by the market.

We’re underpinned by the right infrastructure, our rules & standards and commercial model.

We have the people, processes and technology to deliver.

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